by sandile@adclickafrica.com | Apr 13, 2021 | Digital Marketing
Programmatic advertising “is a system that automates the processes and transactions involved with purchasing and dynamically placing ads on websites or apps.” It manages the entire automated bidding process and ad placement between an agency Demand Side Platform (DSP)... 
by sandile@adclickafrica.com | Mar 30, 2021 | Digital Marketing
Digital marketing is transforming at a rapid pace. There are so many paid media advertising options that you could easily waste your budget trying to test multiple channels and ad formats that potentially won’t give your company the return it is looking for. Here is a... 
by sandile@adclickafrica.com | Mar 26, 2021 | Digital Marketing
As a consumer, you may not immediately recognise whether the advert you are being served is through Google or Programmatic, but as marketers, it’s important we understand the difference between display and programmatic advertising in order to spend our digital... 
by sandile@adclickafrica.com | Mar 24, 2021 | Digital Marketing
When mapping out your website, landing pages and digital paid campaigns we tend to use a lot of metrics. Two of them being the Click-Through Rate (CTR) and the Conversion Rate Optimization (CRO). Let’s unpack these terms and the difference between CRO and CTR.... 
by sandile@adclickafrica.com | Mar 18, 2021 | Digital Marketing
The questions around data protection, data privacy and POPIA compliance are flying in. Particularly if you are part of a global business. Which law should you comply with? What are the POPIA counterparts in the global economy? Let’s start with understanding the... 
by sandile@adclickafrica.com | Feb 23, 2021 | Digital Marketing
Your browser does not support the audio element. According to YouTube, we have seen up to a 600% increase in online video viewing through the pandemic. With videos on landing pages increasing conversion by 80%, you already know you need to start creating engaging,...