by sandile@adclickafrica.com | Jan 30, 2023 | Digital Marketing
In the last 10 years, we have seen the rise of digital marketing artificial intelligence (AI) and machine learning (ML) trends. It has become important that businesses make use of these trends when formulating digital marketing strategies as it allows marketers to... 
by sandile@adclickafrica.com | Jan 30, 2023 | Digital Marketing
There is currently a lot of excitement in the digital marketing industry around one of the hottest open-source artificial intelligence (AI) tools, ChatGPT. Mark Schaefer, an experienced commentator on content marketing, believes that ChatGPT will profoundly transform... 
by sandile@adclickafrica.com | Dec 6, 2022 | Digital Marketing
With a Cookieless future nearly upon us, email marketing trends for 2023 become more important than ever. Although there has been a long-time debate on the potential of email marketing for driving marketing objectives, Adclick Africa believes it is an effective... 
by sandile@adclickafrica.com | Oct 26, 2022 | Digital Marketing
Websites are no longer a nice-to-have and have become essential for any business looking to grow. A good business website helps to build credibility and trust with customers on multiple levels but having a website also has its downsides. Keeping a business website... 
by sandile@adclickafrica.com | Sep 27, 2022 | Digital Marketing
With 11.9 million average monthly mall shoppers in South Africa, Digital Out-of-Home (DOOH) advertising has become one of the go-to advertising formats when looking to reach mass-market consumers. Bold, eye-catching and engaging advertisements are the order of the... 
by sandile@adclickafrica.com | Aug 31, 2022 | Digital Marketing
What is WiFi Advertising? WiFi Advertising involves communicating a marketing message or advertising content directly to potential customers or users when they connect or interact with your WiFi network. We live in a world where everyone is connected to the internet,...